Let me set the scene here for you, because while this is not a sermon or a commentary, nor is it a sly mention of the best acne treatments, you may need a little context to understand this post.
Although I am Messianic, I have many friends who are mainstream Christians. I know some of them on chat boards, others I’ve known a long time and still know, in person. I was on a chat board recently when one posting member there vented his spleen on the topic, “Are Christian writers selling God’s Word?”
His post was almost unrelated to the topic, but when I asked for clarification, his basic response was along the lines that Christian writers ought not sell books for money or be paid for their work, but should give it away and “trust God” for their provision.
Sounds convenient and super-spiritual. It also echos something an in-person friend recently said to me about Christian and Messianic music artists… that they should “go play wherever they feel called without charging for it, and trust God for their provision.”
In combination, these comments annoyed me because I know that neither of these people perform their jobs for free. So I wrote a rather long-winded (what’s new, right) response on the chat board and thought I’d share it here for the benefit of my blog audience. I’ll take out the name of the person I’m responding to, to protect his privacy.
Also, keep in mind that for recording artists, the financial aspects are even more dismal. Think about that the next time you bypass iTunes’ $0.99 fee for most songs via illegal downloads, people!
Dear ________,
What’s clear to me from your response is, nothing’s clear. I don’t intend cruelty when I say this, but you really seem to be speaking from a position of being ill-informed on a number of issues.
Writers write for a living, just as those who assemble cars work in car plants for a living, or U.S. Senators tax and spend for a living, or insurance agents sell insurance for a living.
I don’t know what you do for a living, but let’s assume for a moment you… I don’t know… do tax accounting for a living.
How would you feel if someone (like your boss) said you you, “I’m glad you feel called by God to help people with their taxes. Trust God for how to pay your rent, your health care, your utility bills and such, because clearly you’re a man of faith and God will provide. However, don’t ask us for a salary or benefits… God is your provider, not us.”
Ridiculous, right?
Just as ridiculous as saying that writers ought never make a living from writing.
Also, truly uninformed about how most writers… especially writers in the area of faith… build their careers. Almost all writers become writers by jumping at any and every opportunity they can find to write.
Early on, and usually throughout their careers, this means writing things with little or no form of payment in exchange, or writing for pay, but usually not writing something they WANT to write, but instead writing something that someone IS willing to pay them for.
Eventually, very fortunate writers will sometimes get the opportunity to both write WHAT they want to write about AND get paid for it. This usually comes after years, if not decades, of paying dues by writing a lot of stuff for free, or writing a lot of stuff they weren’t interested in, just to get experience.
So once a writer actually gets, say, a book deal, with either a Christian or secular publisher, anything they get paid is, in my book, the equivalent of a lifetime achievement award.
It should also be noted that even the topic-title here is misleading… Christian writers don’t write the Bible… and that’s the only God’s word I know about. Inspirational books, devotionals, biographies, books on prophecy and other biblical themes may be inspired by the Bible, but they are NOT God’s word. Their works are not the equivalent of the Bible in any way, shape or form and any writer who claims so isn’t being forthright or honest with themselves.
Authors of Christian or other faith-based fiction are even less of a fit for this charge; they are crafting made-up stories, and while their fiction may be inspired by the Bible, or the themes may be a reflection of Biblical principals, novels are NOT God’s word in any way, shape or form. And I know of NO writers in the fiction category who claim that!
Next point: authors don’t decide when or where their books are offered for sale. It just don’t happen that way. That is up to the publisher, book distribution channels, book retailers and, in some churches, the church’s resource center.
FICTIONAL ILLUSTRATION: Let’s say Frank Peretti writes a new book. We’ll call it THE DARKNESS RETURNS. Tyndale offers him an advance of $25,000 against royalties for it, let’s say. The royalty rate is set as 10 percent of the cover price. And the book retails for $24.99, let’s say, hardcover.
That means that until THE DARKNESS RETURNS sells 10,000 copies, Frank’s not going to see even one more penny.
Let’s say THE DARKNESS RETURNS flops… It sells about 15,000 copies, but against an initial print run of 50,000 copies, because it’s a sequel to his best-selling pair of books ever and the publisher over-estimated the public’s appetite for a new DARKNESS book 20 years after the last one was published.
So the remaining 35,000 copies get marked down to $9.99 and then $5.00, but only 5,000 more copies sell and the rest get remaindered/recycled.
So that means this, in terms of what Peretti gets paid:
Of the 15,000 copies that sold at full price, Peretti would be due $37,350… but wait… He was already paid a $25,000 advance, so it’s only an additional $12,350 that he gets from that.
Of the extra 5,000 copies, let’s say 3,000 sold at $9.99 and 2,000 at $5.00. Peretti gets 10 percent on those prices, adding another $3,970 to the pot
So, in all, Peretti would receive $25,000 up front, and an additional $16,320 over the shelf-life of the hardcover. That’s $41,320 in total compensation for THE DARKNESS RETURNS.
Because the book tanked, the trade paper rights only add another $10,000, no one picks up the movie or eBook rights and the trade paper never sells well enough to reimburse him beyond the initial $10,000 advance.
So that’s $51,320 total. Sounds like good money, right?
Hold on, though: Peretti takes an average of three years to write a new novel. Sometimes more, but we’ll go with three years for this illustration.
Plus, it’s an average wait-time of 18 months from acceptance of a manuscript to the book hitting store shelves.
The shelf-life of a hardcover is approximately a year, and many publishers delay payment for accounting purposes… sometimes up to a year after the actual sales are made.
So we’re talking about six and a half years from the start of writing a book to the end of its revenue-generating life, in this case.
Now, divide that $51,320 by six-and-a-half years and you get an annual average salary of $7,695. Plus, realize that he’s working for free the first three years while he’s writing it, and only gets about half of his eventual total compensation up-front.
He’ll use that $25,000 to live on while he’s taking another three years to write his next book that hopefully does better, and in the meantime, the other part of his compensation comes in smaller amounts over time… much of it not until 2.5 years later, except maybe the trade paper sum, which might come a year after publication.
To add insult to injury, the poor sales of THE DARKNESS RETURNS probably means his publisher won’t be willing to pay him $25,000 on his next book. (The average book advance in the US is $5,000… there are very few Stephen Kings and Tom Clancys earning seven-figure advances, and virtually none in the Christian market.)
Can you live on an average of $7,695/year? Not many people can, these days. That’s poverty-level.
Now, granted, if you have a successful book, the money can get a whole lot better… but few books sell really well. Most are, at best “mid-list” books that sell 10,000 copies or less.
So to suggest that Christian writers are rolling in money, sullying the Temple of the L-RD by selling God’s word, is just CLEARLY off the mark in just about every way possible.
Most writers, even successful ones, need day-jobs. Some are pastors; some are teachers or college faculty. Or whatever else they can make a living at. Very rare is the full-time writer. And most writers, even successful ones, donate a lot of free writing to various friends, causes, etc.
So the whole thrust of your post just demonstrates a lack of understanding of the reality of a writer’s life.
If you have an issue with books being sold in your church’s resource center, that’s an issue to take to your church; but it’s hardly the writer’s fault. Instead of telling the writer he should work for free, perhaps talk to your church about purchasing these books as resources and giving them away for free; then see how long it takes before your church becomes financially insolvent.
Also, it should be noted that in my illustration above, at least Peretti didn’t have to share in Tyndale’s loss; they overprinted THE DARKNESS RETURNS by 30,000 copies… far more than the 20,000 they sold. For them, even publishing THE DARKNESS RETURNS was probably a net loss… Paper and ink and binding and shipping and marketing all have costs associated with them, remember… They’re even worse off than the writer, and you would pooh-pooh them for selling copies to anyone who orders them, even churches?
As near as I can discern from your post, your real issue is with churches that have a resource center… that’s a church issue, not a writer or even a publisher issue.